LO2: Target Audience

Our target audience for the show will be people who have fond memories of the 90s and who grew up in that era, typically women who were teenagers at the time.  This means they will be aged around 16-30.  Although this is our specific target audience, anyone is able to listen to the show and enjoy the music, just they may not be as aware of the songs.

   Our main competitor will be Absolute Radio 90s as they are really the only major other radio station that shares our genre of music. Looking at Absolute Radio 90s RAJAR figures, it has a population of 53,302,000 people but only has a reach of 665,000, meaning that only 1% of its population listen to the station. Absolute Radio 90s has a male listenership of 56% and a female listenership of 44% with an age range of 25-44. 60% of these are ABC1 listeners. This means that our show will be targeting a different age range and demographic to that of our competitor. 

As our show will be broadcasted on Sheffield Live! which is a community radio station, it usually has a listenership of less than 50,000.  Survey results show that the station has a weekly audience reach of 11% which is equivalent to around 32,000 listeners every week.  We understand that our show will have a lower listenership than our competitors as they are commercial and we are community.  Our music is for the people whereas theirs is for a profit.

We hope to hammock our show in between Siteen Daqiqa be Alarabi which is on, on a Thursday evening 8pm-9pm as our show would start at 9pm until 10pm and Des Parades which is currently broadcasted on a Thursday evening 9pm until 11pm, which covers the time that we wish to broadcast.  We will try and come up with a compromise to ensure both shows still get aired but just share the broadcast space.

LO1: Feedback

LO1: Analysing a Talk And Music Radio Show

Sheffield Live's - The Bassment

Running Order

The Running order of the show starts of with a song to introduce the podcast, after a part of the track the presenter comes to to introduce some adverts that will be played on the show. Just before the adverts come on the Sheffield live jingle is played. After the Adverts are finished another jingle for Sheffield live is played and then it goes into more music. The majority of the show is music. The Single presenter speaks to introduce songs but doesn't speak that much besides that. I think that the running order is set out like this for a reason, for example The Jingle is played every time the content changes as in when it goes from the presenter or music to adverts and then when it goes from the adverts back to the music. I also think that you don't hear that much of the presenter for a reason, because it isn't really a radio talk show, its primarily music. I think that this is due to its air time, this podcast aired at 10pm  where if you have been at work all day and you want to relax with music then you have relaxing music to hear. unlike when you are on the way into work in the morning and you have things on the radio show making you laugh and keeping you entertained with different guests and topics. This is also the same reason why I think there is only one presenter, there is not a lot of talking through out the show so there is only one presenter needed.

Presenters

There is only one presenter on this show and that is because it is late at night when the primary content of the music will be just music. The style of the presenter in this radio show is quite informal and relaxed, he is speaking calmly and soft I think that this is due to the music talk to show being played late at night so there isn't going to be many people listening that are wanting to hear him hyped and and excited for a radio show that would be listened to by people on the way home from work that finish late.

Content
The music of the show tells the audience straight away about the genre of the show and music. It is upbeat funky music that is from 1990s to 2015. this connotes that the main audience would be people that are into this genre of music. It also connotes that the age range for the audience would be quite large due to some songs from the 90s being played and others from the 00s and some that have been released recently. In this radio show there are no phone ins or competitions or interviews, I think that it is because the show is played so late so the people that will be listening will not want conversation or interviews, they will want to hear music because they would either be driving home or using the radio show as party music.

Audience
The target audience for this show age wise, would be people ranging from 15 to 45, I think this is due to the content of the show. The music ranges from the 90s to the modern day music. I think that the Gender of the target audience would be 50/50 because I don't think that any of the songs played would be biased towards either gender. I think that the target demographics of the audience would be C1C2D this is because it would be listened to by the people working late in jobs that are seen in same as C1C2D audience. The lifestyle and audience for this show would be people that either work late and listen to this music on the way home or even still at work when working late.

LO1: Investigating A Radio Station

Sheffield Live

Program types - Sheffield Live is a Radio Station that is run by Volunteers that is for the community. started operating a live streaming service on an annual Restricted Service Licence in 2000 and from 2002 was broadcasting regularly for four days a week on the Internet. The Radio Station is owned by Community Media Association and produce programs that are aimed towards different cultures that are in Sheffield for example there is not a show aimed at the majority of Sheffield featuring chart music and only having English presenters on the show. They have different shows on different times of the day to focus on all of the local community for example different shows with different languages so a wider variety of people can listen. or a different types of genres of music that aren't featured on mainstream radio shows such as Capital FM. some examples of these programs are

• Sheffield in Focus
• Urban Expression 
• Siteen Daqiqa be Alarabi

Genres - Sheffield Live produce a very wide selection of genres of music, from hip hop to swing music to chart music and even foreign music to give everyone of Sheffield something to listen to. Some examples of these shows are

• Drop the Funk, Drop the Bass
• Latino Times
• Swing Time

Audience Profile - Sheffield Live do not a have a main target audience because they cater for a very wide range of people all over Sheffield. They feature a wide range of genres of music for different people in the community to listen to as well as specific shows aimed towards different cultures and people in the community such (Latino Times) which is aimed towards the Spanish speaking minority of Sheffield also (Siteen Daqiqa be Alarabi) which is aimed towards the Yemeni community containing different points and topics on ethical and respectful behavior towards all religions and to contribute towards integration and enhance communication between individuals and communities.

Audience Profile - Hello My name is Jon i have many different friends from all different cultures and I love learning about different music from each of my friends, we all love going to football matches together but it doesn't always end well with half of use supporting Sheffield United and the other half supporting Sheffield Wednesday. after the football matches we always go to hangout at the park and listen to the different radio shows that Sheffield live air, so there is all different music for everyone.

Production Process - The Radio Show is run by volunteers so no one on the shows are paid for what they are doing. In sheffield live there are different shows with different presenters that involve a variety of cultures so each part of the different people that make up sheffield live all have individual things that they can do with in the community for there shows. There will be people working on pre production and production and post production, for each show different people will be working on planning out the show for example choosing the music featured on the show and the topic of conversation, planning the structure of the show when the phone ins would happen or if there would be guests or not. Then going onto production would be down to the presenters of the team which would be the host/presenters of the radio shows talking through the microphone to the listeners and mixing/playing the music. Looking into the post production of the team would be if it was pre recorded mostly, for example in a podcast that would be featured on the Sheffield live website then the post production team would edit the recordings and make sure that it was suitable for the audience and also make it professional and entertaining for the audience. Checking the content of the show for ethical issues or anything that can be offensive to the listeners would be down to the pre production team and in some cases post production.

Market Share - The main competitors for Sheffield Live is Hallam FM, BBC Radio Sheffield and RotherFM this is because these are smaller radio shows focused specifically on the Sheffield area, and not broadcasting to all over the country. The main reason that these are the top competitors for Sheffield live is down to the content of the show being based towards Sheffield. I think that Sheffield Live stand out from the other competitors because they are a community radio station instead of the commercial radio stations they compete with. The target sample reach 11% of the audience which works out at 32000 people.

LO1: Literacy Plurals